Digital marketing is the process of marketing products or services via several online channels. You can concentrate on social media or search engine optimization (SEO) and implement strategies that assist websites to rank high in Google searches, thereby attracting more customers.
Collaboration skills are essential as the job is typically dependent on a team. You may be working on projects with designers, copywriters or animators. You may also be required to study your client’s competitors to help you determine which advertising strategies are most efficient for their business. You’ll be required to plan campaigns, meet with clients, explore new methods of digital marketing and evaluate the effectiveness of the existing strategies to ensure that they are delivering the most value for money.
You could be working on short-term projects with entrepreneurs who require help with the development of their brand or advertising campaign. You can also oversee longer-term projects on behalf of a marketing agency. This could include developing and monitoring their social media presence or managing their website analytics.
You will be well-suited to a career in digital marketing if you are compassionate and able to put yourself into the shoes of your customers in order to understand their needs, wants, and challenges. Digital marketing is constantly evolving and therefore you have to be in a position to change and grow. As you gain experience, you may opt to pursue the role of a leader or a digital marketer.
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